In the ever-evolving world of American consumerism, a new retail phenomenon has emerged, carving out its own space amidst the holiday heavyweights like Black Friday and Cyber Monday. Welcome to Green Wednesday, the cannabis industry’s answer to pre-Thanksgiving shopping madness.
What Is Green Wednesday?
Green Wednesday, observed on the Wednesday before Thanksgiving, has quickly become one of the most significant shopping days in the cannabis industry. It all started in 2017 when a cannabis delivery service noticed a sharp increase in sales on this specific day. Fast forward to today, and Green Wednesday is now a cornerstone of the cannabis retail calendar.
In 2022 alone, Green Wednesday generated an impressive $116.4 million in sales, solidifying its status as the second busiest cannabis shopping day of the year, only behind the iconic 4/20.
Why Is Green Wednesday So Popular?
The success of Green Wednesday lies in its perfect timing and the unique behavior of cannabis consumers:
- Stocking Up for the Holidays: With many businesses closing on Thanksgiving and extending closures through the weekend, customers take advantage of Green Wednesday to stock up on cannabis products for their celebrations.
- Pre-Holiday Prep: Much like holiday shoppers clearing out grocery stores, cannabis enthusiasts ensure they’re prepared for Thanksgiving gatherings or Friendsgiving parties.
- Avoiding Black Friday Crowds: For those who prefer to keep their shopping stress-free, Green Wednesday provides a perfect alternative to the chaotic post-Thanksgiving sales.
Retailers Embrace Green Wednesday
Cannabis retailers have capitalized on the growing popularity of Green Wednesday by offering enticing promotions and deals. According to Weedmaps, orders on Green Wednesday increase by an average of 43% compared to the previous week.
Some common Green Wednesday promotions include:
- Discounts on ounces of flower
- BOGO deals on edibles and concentrates
- Exclusive holiday-themed products
Retailers also use this day to introduce new customers to their stores, offering educational opportunities and curated deals to help first-time buyers find the right products.
The Future of Green Wednesday
As cannabis legalization continues to expand across the United States, Green Wednesday is poised to grow even further. The day represents more than just a shopping event—it’s a reflection of how cannabis has become a normalized part of the holiday season for many.
With its mix of festive cheer, strategic timing, and irresistible deals, Green Wednesday has solidified itself as a unique and essential shopping day in the cannabis industry. Whether you’re a seasoned enthusiast or just curious about trying something new, this pre-Thanksgiving celebration offers something for everyone.
Get Ready for Green Wednesday
If you’re looking to take advantage of this year’s Green Wednesday deals, start planning early. Whether it’s stocking up on your favorite flower, trying out a new edible, or finding the perfect vape, the day is packed with opportunities to save and celebrate.
Don’t miss your chance to enjoy the festivities and shop smarter this holiday season!
Let us know in the comments: How do you celebrate Green Wednesday?